Web Design - Bhutan Travel Planner

Bhutan Travel Planner (BTP) comprises a team of efficient, experienced and dedicated staff, all of whom have years of experience on the job and in the field. Tour Guides are all accredited and approved by the Tourism Council of Bhutan (TCB) and drivers who take you places are personnel who have successfully handled numerous tour groups, taking them to odds and ends of the country.

This is a quick, effective team that really cares for their clients success. Well Defined Web transformed our website into a vital part of our sales efforts, then tailored a costumed tour CMS, which has been really easy for us as an admin and also for visitor who wanted to book tours through website.

Rinzin Wangchuk Thimphu, Bhutan


If your desire to learn of the country’s culture and traditions drives you to engage in some out- of-the-itinerary activities then, BTP has left room for exactly something like that.


Brand Team



Dec 2017


Jan 2018


Our Approach

One of the main challenges with this project was strategizing an intuitive navigation system that would effectively organize and highlight all of BTP’s Tours. BTP is more than just a tour operator. They also offer core health meditation programs, Supreme Hospitality of home stay accommodations and extra activities backed by the local experts, adventure experts, clean environment programs and group spiritual wellness classes, totaling over 20 individual services.

With proper management of their service offers and easy booking we gave them their own space in the navigation so that new clients could find tours easily from wherever they entered the site.

The Design Process

We worked hard to choose colours and typography that were strong, tall, and light, to co-op with their brand which they have built since decades. Strength, lightness, and movement also express the hopes and goals of their social responsibility program that gives back to community green environment program. Many images of people were included to make the site feel human, caring, and sympathetic, in opposition to the cold, monotonous feel of many tour websites.

The new Bhutan Travel Planner website is a streamlined, easy-to-use resource for visitors seeking Holidays Tours in Bhutan, as well as for businesses seeking ergonomic assessments and individuals who are simply seeking to better their spiritual health. Besides being able to quickly navigate through the services section, users are also able to educate themselves by accessing crucial resources through Bhutan Travel Information Section and with in the tour detail page, better helping them to make the decision to choose BTP as their tour operator in Bhutan.

Overall-Focused Point

  • Improve brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create a highly usable, search-able and browse-able tour catalogue with easy social sharing options and easy booking for clear conversion points
  • Implement social case studies to improve trust and credibility and create better conversion
  • Grow social engagement and referral traffic
  • Implement a fully responsive solution backed by WordPress CMS

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Well Defined Web Pvt. Ltd.

Kathmandu, Nepal
Sanepa Chwok, Lalitpur-2, Nepal