Web Design - Journey To Discover Bhutan

Journey To Discover Bhutan is a government licensed boutique travel agency and tour operator based in Thimphu, the capital city. Registered with the Tourism Council of Bhutan and an active member of the Association of Bhutanese Tour Operator (ABTO),

They did pretty good job, and we appreciate their efforts Bhutan Tour Agent was designed and delivered in less than 6 weeks with design and programming from Well Defined Web.

Tsheten Lodey Thimphu, Bhutan


We are Travelers, Wanderers & Explorers. We believe there are people who dream of travelling the way we do, who are waiting to rediscover themselves in unknown places and unfamiliar faces. Our passion is beyond travel, it is about life changing stories born out of adventure, experience and a restless urge to see and feel the world around us. - Journey To Discover Bhutan


Brand Team



April 2017


June 2017


Our Approach

Tsheten came to us with a strong brand and a powerful, rapidly growing travel business. What he needed was a way to better display of his web content and to reach out the targeted audience for his business. Their business is travel focused, and they needed a website that was immersive and reflected both excitement and professionalism, easy to navigate and easy to book tour.

They had a lot of great content, but needed a better way to structure and organize it so that it was more intuitive. Working with our UX design and content strategy team, we were able to set out a structure that put their tours and destinations first, and made their itineraries easier to find and to read.

The Design Process

Journey To Discover Bhutan’s operation spans over every corner of the country, and runs multiple tour types – like Luxury Holidays, Trekking, Festival, Photography, Bird Watching. We needed a way to showcase each holiday types, their team, their process, and the excitement of what they do while maintaining a professional and approachable experience for people looking to book a tour in Bhutan.

A picture is worth 1,000 words, and they opted for a clean site with cool colours and simple typeface to emphasize the photography. Beautiful shots of Bhutanese Culture, Landscape and Festivals to the design.

Their crisp, easy-to-navigate website and professional hands-on staff will take care of your needs, including transportation, dining, recreation, hotel selection, and entertainment. Put aside the stress of trying to plan your next big holidays in Bhutan.

Overall-Focused Point

  • Improve brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Grow social engagement
  • Improve site conversion of users into contacts and ultimately customers
  • Dramatically improve SEO performance
  • Implement a fully responsive solution backed by WordPress CMS
  • Implement landing pages for both the Tours and Destinations areas including integrated videos and galleries

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Well Defined Web Pvt. Ltd.

Kathmandu, Nepal
Sanepa Chwok, Lalitpur-2, Nepal